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About us

For 25 years, Half Moon Bay have supplied retailers of all sizes across the globe with our award-winning licensed and themed giftware. 
Based in Valkenswaard, Holland, all of our products are designed at Half Moon Bay's head office in Bath, UK. We also have an office Dongguan, China, we are a dedicated, enthusiastic and experienced team. Great design and quality are at the heart of everything we do, and this is reflected in all three divisions of our business;
Half Moon Bay
Best known for our love of retro classics and iconic licenses, we are proud to represent many of the world’s best entertainment brands including Harry Potter, Game of Thrones, Disney, Marvel, DC Comics and more. Our portfolio of licenses is always evolving, head to Our Brands to see what’s currently available.
Our Story
Our family-owned business began in 1995 by distributing unusual giftware products from the USA, inspiring us to name the company Half Moon Bay! (Half Moon Bay is in California). We quickly moved into designing and sourcing our own products, becoming known for our love of retro classics and iconic licenses. Today, we’re proud to represent many of the world’s biggest entertainment brands, working with Disney, Warner Bros. and others to create outstanding products that consumers love.
Throughout our 25-year history we’ve remained an independent, family owned business with a simple mission; to offer our retail customers products that sell at consumer level, backed up by a straight forward and easy to deal with customer service approach.